A social media strategy is critical to stand out from your competition and make a mark on social media. Here are the steps you can follow to create the ultimate social media marketing plan that will help you reach your business goals. To find out more about how you can optimise your social media strategy, check
Sprout Social has this week published the latest version of its best times to post report, which highlights the optimal times of day to post to the major social platforms in order to maximize engagement. The report is based on data gleaned from Sprout's 20,000+ customer base, providing a significant dataset to pull from and pinpoint
When it comes to Coronavirus updates, there is a wide gap between the high-level information published by government agencies and specific, actionable information that individuals need. This gap is the ideal breeding ground for misinformation, disinformation and ultimately widespread confusion. Mass media and social media are great for distributing information with a broad stroke, but
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