A social media strategy is critical to stand out from your competition and make a mark on social media. Here are the steps you can follow to create the ultimate social media marketing plan that will help you reach your business goals.
To find out more about how you can optimise your social media strategy, check out the infographic below. Here is a quick overview of what the infographic will show you.
1. Define Your Goals
The first and most important step of creating a social media strategy is that of setting your goals. Without a goal in mind, it will be difficult to channel your efforts to reach it.
That’s why you must define achievable goals which are SMART (Specific, Measurable, Achievable, Realistic, and Timely) too.
Some of your goals can be:
- Increase your reach
- Increase the number of leads
- Improve your revenues
- Drive more traffic to your website
2. Define Your Target Audience
It is critical to figure out your target audience before starting your social media marketing campaigns. If you don’t know who your target customer is, you won’t know who to advertise to. Define your target audience based on their demographics, location, and interests.
Try to find out their pain points so that you can create marketing campaigns that show how your product can solve their problems. You should also know what sort of content they consume regularly. This will help you plan your content in a better manner.
3. Choose the Social Media Platform
Once you’ve defined your audience, you need to figure out which social media platform to use to reach them.
For that, you need to determine which social media platform is used by your target audience the most. Find out the top 1-2 social media platforms and ensure that you make your presence felt on those platforms. Make sure to cater your content to naturally fit in their feed.
4. Audit Your Performance
Once you’ve started posting content regularly on social media, you should start analysing performance. See what sort of content works and what doesn’t.
Find out the engagement on different forms of content as well. You should also figure out the time when your audience is the most active on social media so that you can schedule your posts for that time.
Lastly, you should audit your performance against that of your competitors as well. Compare their follower bases, engagement, reach, etc. with yours.